Entertainment Technology News

Visitors to Primera's NAB booth receive free upgrades to Blu-ray Disc(TM) Recorders with purchase of select Bravo�-Series Disc Publishers.

Plymouth, MN � Primera Technology, Inc., the world's leading manufacturer of CD/DVD and Blu-ray Disc Publishers, announced today that it is offering free or low-cost upgrades to Blu-ray Disc recorders to NAB visitors on several models of its Bravo-Series Disc Publishers. Bravo Disc Publishers have become an industry standard for their reliability, high performance and value.

To qualify for the free Blu-ray Disc upgrade, visitors must visit Primera's booth #SL5805 during NAB in Las Vegas from April 20-23, 2009. At the booth they will receive a special order code which is used at time of purchase to receive the upgrades at no cost � a value of up to $4000.

For Primera's entry-level Bravo SE Blu, visitors will receive a $500 manufacturer's rebate form.

"The demand for recordable Blu-ray Discs is growing rapidly. Since so many of our best and most loyal customers visit NAB, we're rewarding them with this free upgrade when they visit our booth and buy a new Blu-ray Disc enabled model,� said Mark D. Strobel, Primera's vice president of sales and marketing.

Blu-ray Disc recorders are available in Primera's Bravo SE Blu and Bravo XR-Blu Disc Publishers and are available immediately.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Its products are sold in over 85 countries and have been installed at more than 85 percent of Fortune 100 companies.

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales [ at ] primera [ dot ] com.

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales [ dot ] primera-europe [ dot ] eu. In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030 or by email at sales [ at ] primera-ap [ dot ] com.

Notes to Editors: Primera and Bravo are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies.