Professional Motion Picture Production and Distribution NEWS

(Amsterdam) Philips announce their continued collaboration with renowned film producers, Ridley Scott Associates (RSA) - founded by Sir Ridley Scott - to produce an all-new 3D short film for the Parallel Lines campaign, directed by RSA's Barney Cokeliss.

The new 3D film continues the 'Parallel Lines' campaign and will promote Philips' cinematic range of 3D LED TVs, including the world's first Full HD 3D cinema proportion LED TV, Cinema 21:9 Platinum Series, which launches later this summer. Philips' creative agency DDB UK is collaborating with award-winning Vision3@ Compendium to manage the creative and technical aspects of the shoot and post-production. The 'Parallel Lines' campaign won the 2010 inaugural Cannes Lions Grand Prix for Film Craft.

The 3D film will be revealed in September and will be supported by an in-store retail experience. A 2D version of the film will also be presented on http://www.philips.com/cinema and http://www.youtube.com/philipscinema. Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema's Facebook page http://www.facebook.com/philipscinema during the build up to the premiere in September.

"Philips continues to demonstrate that it can uniquely bring a truly cinematic experience into the home," commented Gary Raucher, Vice President and Head of Integrated Marketing Communications, Philips Consumer Lifestyle. "Parallel Lines is the perfect platform to showcase our cinematic range of 3D LED TVs with Ambilight."

The 'Parallel Lines' campaign, which launched in April, challenged directors from RSA to respond to a single dialogue to demonstrate that whatever content is watched, only Philips TVs' Ambilight technology, award-winning picture quality and superior sound, can recreate the best cinematic viewing experience at home. Since April, the 5 'Parallel Lines' films have been watched over 5 million times through http://www.philips.com/cinema and http://www.youtube.com/philipscinema. For this 6th film, RSA's Barney Cokeliss was challenged to submit a treatment for a short 3D film based upon the same single dialogue.

Resources:

http://www.cinema.philips.com/