Continuing Education and Workshops for Professionals

"How to Turn Small Movies into Big Box Office Success" details how New Think Creative's big idea-based creative branding approach made the small-budget film Insidious into a blockbuster using the same high-concept branding techniques they have used to shape the biggest brands in the world.

At this year's Miami International Film Festival, Janet Lyons and Mike Campbell of New Think Creative plan to reveal the techniques that made Insidious "the most profitable film of 2011." Their 90-minute seminar will be held at 2:00 p.m. on Saturday, March 10th at the Miami Beach Cinematheque.

Prior to working with the film and entertainment industry, the award-winning creative techniques of co-founders Janet Lyons and Mike Campbell were hugely successful for Apple, Dominos, De Beers, FedEx, Frito-Lay, HBO, Merrill Lynch, NYSE, Pepsi, Pizza Hut, P&G, and VISA.

New Think Creative was brought in by Bob Berney, President of Theatrical Distribution for newly formed FilmDistrict, to help market their first feature releases, Insidious and Soul Surfer. Both films far exceeded box office expectations, with Insidious being named "the most profitable film of 2011" by The Hollywood Reporter.

New Think Creative's approach helps a movie build a substantial community of die-hard fans - before the film has even opened. Says Lyons, " Selling a movie is no different than selling a big brand - you're fighting against the competition to stand out. Small independent films can out ‘blockbuster’ blockbusters with big idea-based branding."

The presentation is part of the Miami International Film Festival, sponsored by Miami Dade College. The festival features more than 100 films from 35 countries during the 10-day event, which runs March 2-11, 2012. It is expected to draw Oscar-winning star attendees like Kevin Kline and Marcia Gay Harden.

Resources:

www.newthinkcreative.com