Tradeshows: Film, Television, and Motion Picture Industry

NAB Super Session

Session Date/Time: Sunday, 4/15/2012 01:45 PM - 02:30 PM
Room Number: S222

Very few professionals are able to witness and be involved first hand in a paradigm shift... a complete change in the way business is done. We, in the entertainment business, are in that enviable place as theatres, one of the last bastions of analog media, transform to digital specs. And, this transformation is a complete game changer – not just for the exhibition community, but for the entertainment industry as a whole. No longer is there one tried-and-true way to approach business, nor one way to make profits. Digital has changed that, from using theatres like TV channels - premiering recurring, relevant content targeted to specific, niche audiences - to offering an enhanced audience experience via LIVE 3D programming to groups of avid fans ranging from cheering Foo Fighters crowds to BCS and World Cup Soccer mavens.

During this session, we'll address our need to be innovators and how – together - we can conquer and thrive in the exciting, burgeoning new technological world.

Speakers: Christopher McGurk, Cinedigm Digital Cinema Corp.

Resources:

nabshow.com

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