Professional Motion Picture Production and Distribution NEWS

UNIVERSAL CITY, California-- A thrilling new chapter in the BIONICLE(R) saga begins on September 15, 2009 when the all-new movie BIONICLE(R): The Legend Reborn arrives exclusively on DVD from Universal Studios Home Entertainment. An original adventure inspired by the LEGO Group's top-rated constraction toy, BIONICLE(R): The Legend Reborn is packed with non-stop action, fantastic backdrops and awesome adventures that fans will watch again and again.

Brilliantly realized in spectacular CG animation, the popular franchise springs to vivid life in an all-new, made-for-DVD release featuring the voice of Michael Dorn (Lieutenant Worf on Star Trek: The Next Generation) as the warrior Mata Nui. Set in a treacherous and chaotic far-away world BIONICLE(R): The Legend Reborn chronicles the epic battle between a daring army of Glatorian led by Mata Nui and the ruthless and evil Skrall in a desperate effort to save the planet of Bara Magna from total destruction.

BIONICLE(R): The Legend Reborn was produced by Tinseltown Toons in association with The LEGO Group, the world's leading construction toy manufacturer, and Universal Studios Home Entertainment. The film delivers inspiring messages about teamwork, friendship, empowerment and overcoming obstacles in an imaginative and entertaining fantasy tale. Preorder close is July 28, 2009. The DVD is priced at $19.98 SRP. For a limited time, every copy of BIONICLE(R): The Legend Reborn includes a free one-year subscription to the LEGO Club Magazine (a $10 value!)

Launched in 2001, BIONICLE(R) is one of the most popular properties among boys ages 6 to 12 and ranks among the best-selling product lines in the LEGO Group portfolio worldwide.

SYNOPSIS

Your favorite BIONICLE(R) heroes come to life in this thrilling, all-new movie adventure filled with action and excitement! Mata Nui, once a great and powerful ruler, finds himself in a remote wasteland of scrap parts and burnished metals. After winning a dangerous Glatorian battle, he's asked to help fight the local villagers' real enemies: the evil Skrall and Bone Hunters. Together with a brave band of Glatorian fighters and Agori villagers, Mata Nui embarks on an epic adventure to imaginative new lands where exciting BIONICLE(R) secrets will be revealed.

Please visit http://www.bioniclestory.com/ for more information.

TECHNICAL INFORMATION:

Street Date: September 15, 2009

Pre-Order Close: July 28, 2009

Copyright: 2009 Tinseltown Toons, Inc. All Rights Reserved.

Price: SRP $19.98; MAP $14.95

Selection Number: 63106361

Running Time: Approximately 80 minutes

Layers: DVD 9

Aspect Ratio: 1.85:1

Rating: Not rated

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (http://www.universalstudios.com/static.html). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

Tinseltown Toons is a producer of quality animated family films built around leading brands. In addition to The LEGO Group's BIONICLE(R) franchise, Tinseltown Toons is producing made-for-DVD animated features based on characters and settings from the toy manufacturer's other LEGO (R) properties. The company is also commencing production on the first full-length animated feature based on the NASCAR brand. Tinseltown Toons has a worldwide distribution agreement with Universal Studios Home Entertainment.

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit http://www.lego.com/en-US/default.aspx

LEGO, BIONICLE and their logos are trademarks of the LEGO Group. (C) 2009 The LEGO Group. (C) 2009 Tinseltown Toons, Inc. All Rights Reserved.