Cameras: News and Updates

ICM Signs 3D Innovator 3ality Technica

By StudentFilmmakers.com
posted Mar 24, 2012, 10:04

Visit 3ality Technica at NAB 2012, Las Vegas, NV, Booth # OE1371 .
(Exhibit dates: April 16 - April 19, 2012.)

International Creative Management (ICM), one of Hollywood's leading talent and literary agencies, has signed 3ality Technica, a global leader in the innovation and manufacturing of stereoscopic 3D (S3D) production systems and technology. The agency will represent the company in film, television and live event production to deepen 3ality Technica's ties in entertainment. ICM also will package the technology with the agency's filmmakers, series creators, producers and financiers to bring 3ality Technica into projects at their creative inception.

A provider of an estimated 80% of the technology used in 3D production worldwide, 3ality Technica already has established an impressive profile within the entertainment business. Many of the most highly anticipated films of 2012 and 2013 have utilized systems created by 3ality Technica, including Peter Jackson's THE HOBBIT: AN UNEXPECTED JOURNEY, Baz Luhrmann's THE GREAT GATSBY, Ridley Scott's PROMETHEUS, Marc Webb's THE AMAZING SPIDER-MAN, Bryan Singer's JACK THE GIANT KILLER and Sam Raimi's OZ: THE GREAT AND POWERFUL.

3ality Technica captured the attention of audiences when U2 3D previewed at the Cannes International Film Festival in 2006 to rave reviews. It marked the company's first theatrical film, and 3ality Technica also has been at the forefront of technology in the television, music and sports industries across the globe. 3ality Technica brought the first 3D NHL game to cable home subscribers, the first IPL cricket broadcast in 3D to theaters across India, the first over-the-air terrestrial 3D broadcast State of Origin Rugby series in Australia, the first ESPN 3D broadcast, FIFA World Cup and the first fiber-optic 3D broadcast direct to U.S. home subscribers with the Patriots vs. Giants game. The company is noted for its image capture for music artists such as The Black Eyed Peas, Britney Spears and Kenny Chesney.

Resources:

www.3alitytechnica.com

 

 

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