Music, Sound, and Audio Technology

Managers of music legend Roberta Flack, New Orleans piano virtuoso Davell Crawford and Bay Area local talent Lia Rose have joined forces with the former “Madwoman of Madison Avenue” Susan MacMurchy to create FANAXCESS.com, a Software-as-a-Service (SaaS) web platform where a musician's fans can be paired with a client's brand to bring maximum gain with minimum effort.

“I was blown away when I found out how many singers and bands there were who have hundreds of thousands of Likes and Followers. They all met my client's demographics but I'd never heard of them! I was very excited that we could create a website that made it so easy for ad execs and music supervisors to find the talent they were looking for," said MacMurchy.

Searching for artists using FanAxcess is simple. The search process delivers only the relevant artists from search parameters such as music genre, artist gender and fan base gender breakdown (Twitter) as well as other valued social media statistics in REAL TIME.

Here’s how it worked for one Creative Supervisor at a shop in New York.

· He was looking for a song to go with his ad campaign. The target audience was African American and Hispanic women, 18 to 35, married, stay-at-home Moms who were proud of it. He Googled “songs empower women” and the first “Top 10 List” he came up with had the theme song to a Mormon series where a guy had three wives and “a li’l sumpin’ on the side”…Big Love. He became very afraid. (Go ahead and check the search.)

· Lucky for him, his agency had just subscribed to FanAxcess.com, the online service that matches hundreds of thousands of musicians, their music, and MOST IMPORTANTLY their fan bases with relevant demographics.

· Who knew there was an old Alicia Keyes’ song that would hit the demographic he needed right on the button? (Alicia Keyes' video)

· Talk about empowering women and the brand!! Hopefully, since it is not a really new song, it will be affordable for the brand to license the song or re-record it, even though Alicia is still red hot. FanAxcess enables users to find that out.

When searching for a lesser-known artist with a specific audience, genre or gender, a FanAxcess subscriber keys in search parameters (i.e. Rock music, 100,000-250,000 Facebook fans, 20,000-10,000 Twitter fans, mostly Male fan base, Female singer). FanAxcess immediately returns a list of Artists who fit those exact constraints. No other software exists in the marketplace today that can deliver these results.

“The FanAxcess database has hundreds of thousands of Artists ranging from household names and living legends to emerging artists that most would never have heard of without FanAxcess”, says Joan Martin, FanAxcess co-founder.

Suzanne Koga, co-Founder and Artist Manager says, “The collaboration between FanAxcess and Next Big Sound makes this an unprecedented tool for advertising, promotion and public relations agencies assuring a range of suggested artists to fit any campaign. Additionally, the ability for music supervisors searching for new sounds and new talent is now widened exponentially. From our desktops we can search, hear and select with precision.”

Resources:

www.fanaxcess.com