Entertainment Technology News

(Melbourne, Australia) - Next Friday, 14 September, Steven Spielberg�s film �Lincoln� will be the first movie trailer to premier on Google+ Hangouts. The flurry of comments already hitting the Google+ site may prove this type of pre-release marketing as a sign of things to come.

�I�ve been saying for years that free web video is the way of the future for all businesses,� says Melbourne Video Production Director, David Jenyns, �and my prediction has come true.�

The DreamWorks film �Lincoln,� a biographical take on the US President�s final months in office, will be distributed by Disney in the USA and then 20th Century Fox for the rest of the world.

Not being strangers to using Google+ as a promotional tool, Disney hosted Hangouts for their films �The Muppets� and �The Avengers� (a Marvel film, but is also owned by Disney). So, using the budding social media platform for �Lincoln� came as no surprise, but the additional twist to the release has caused some excitement amongst movie buffs.

The added bonus for the �Lincoln� Google+ Hangout session will be the chance for audiences to chat about the film with director Steven Spielberg himself, all while being broadcast live online from New York City�s Time Square. Google+ Hangouts is known for having a robust video-chat platform, which suits this style of release perfectly.

�Offering live web video interaction while launching this trailer is genius,� remarks David, �it not only brings fans closer to their idols, but also cultivates the eagerness needed for the film�s release, which will be vital for its success.�

Disney�s already thought about, and covered, those who won�t be able to attend the Hangout by ensuring the film trailer, as well as the videos from the session, become available instantly afterwards on YouTube.

�If the launch and web video chat prove to be a hit,� continues David, �other studios will follow Disney�s lead by also using Google+ Hangouts as an avenue to promote their films.�

�It�s really exciting times for technology right now, we�re truly witnessing the online evolution of communications and entertainment.�

The film is slotted for limited released in theatres on November 9, 2012, then will be completely public on November 16, 2012.





Resources:

www.dreamworksstudios.com