Professional Motion Picture Production and Distribution NEWS

CBS Consumer Products and Jewelry Television® have created a new fashion jewelry collection inspired by the iconic prime-time television soap opera, “Dynasty,” which aired from 1981-1989.

“Dynasty” set the standard for fashion and is one of the most glamorous television shows of all time. Influenced by 1980s style, the Dynasty Jewelry Collection evokes an era of tailored women’s suits, shoulder pads and glitzy cocktail dresses. The collection will launch on JTV, one of the largest multichannel retailers of fine jewelry and gemstones in the world, on Friday, June 14, at 12 p.m. EDT.

“The ’80s are back in a big way,” said Jill Johnson, vice president of marketing for JTV. “This collection is reminiscent of that period, but with a modern twist that remains relevant to fashionistas today. If you love glamorous accessories, you’ll adore the Dynasty Jewelry Collection.”

The collection features high-end looks in white diamond simulants, ruby and emerald simulants, pearls, black onyx and the retro enamel look. Bracelets, necklaces, rings and earrings range from $39.99 to $149.99. Featuring elegant designs and quality craftsmanship, pieces from the collection are influenced by actual designs actresses wore on the show.

The creative director and designer of the collection, Udi Behr, will host the two-hour show.

“Working on the Dynasty Jewelry Collection is an honor in itself,” Behr says. “It was exciting to design and develop styles in celebration of such an iconic show.”

“Few shows have made the mark on pop culture and fashion that ‘Dynasty’ has,” said Liz Kalodner, EVP and General Manager of CBS Consumer Products. “We are excited about partnering with JTV to bring this dazzling jewelry collection to fans of the Colby and Carrington families everywhere.”

JTV offers many ways to shop. Check your local television listings, shop online or download free mobile shopping apps for the iPhone, Android and iPad.

About Jewelry Television®

Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010.

About Udi Behr

Udi Behr is an award-winning jewelry designer who has won acclaim everywhere, from the New York Times to People Magazine, for his iconic Loveandpride and love, peace and hopes jewelry. His jewelry collections have been showcased in leading retail stores and worn by celebrities. His jewelry celebrates the diversity and beauty of humanity. Udi has created lines for TV and movie projects, from iconic classics such as Dynasty and Star TrekTM to current shows like Revenge and True Blood.

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit http://www.cbsconsumerproducts.com.

Resources:

www.cbsconsumerproducts.com