Tradeshows: Film, Television, and Motion Picture Industry
(Carlsbad, CA) The NAMM Show, one of the largest music products trade shows in the world hosted by the National Association of Music Merchants (NAMM), opened today at the Anaheim Convention Center, welcoming an expected crowd of 90,000 musical instrument manufacturers, retailers, associates and their invited guests from all over the world to the industry's annual gathering. Innovation was abound at a Media Preview Day event held yesterday at the Anaheim Convention Center, highlighting the never-before-seen musical instruments, apps and technologies of the future, which will be available to the public in 2012. The products were hand picked from more than 1,400 NAMM Show exhibiting companies. Also open to the media was the adjacent Music App. & Gaming Pavilion, highlighting the newest innovative technologies for making music. The day featured the appearance of celebrity talent including Brian Wilson, John Mayer, Kenny Wayne Shepherd, Michelle Phillips, and Gov. Mike Huckabee. The doors opened to industry professionals this morning the same way it has for the past 42 years—with a traditional welcome performance by the Fernand L. Petiot All-Industry Marching Band, led by NAMM Members and special guests this year Gov. Mike Huckabee and Michael Butera, executive director at the National Association for Music Education. Considered by the industry to be the "Grand March to the Exposition," the marching band walked the main lobby and isles of the trade show, energizing attendees for the event to come. Starting today the show will provide attendees with numerous business and networking opportunities; retail and marketing expertise from top professionals at the daily Breakfast Sessions and NAMM University presentations; myriad celebrity sightings of musicians demonstrating instruments; countless musical performances from early in the morning until late into the evening; and inspiring new ideas and approaches for their businesses. The show will once again feature a Hands On Training (H.O.T.) Zone for industry members interested in the newest developments from the recording, live sound, DJ, house of worship and stage and lighting industries. In addition, the Hand-Crafted Instrument Pavilion will celebrate how instruments are crafted from beginning to end and Lounge 88 will offer tailored education sessions to piano dealers from around the world. Entertainment can be found in every corner in Anaheim during the NAMM Show, and will include: Friday, Jan. 20 Also on Friday, NAMM will co-host the "John Lennon Educational Tour Bus 15th Anniversary Celebration" at the Arena Plaza featuring an exciting performance by Bootsy Collins & Friends including Verdine White (Earth, Wind & Fire) and Bernie Worrell. Friday will also feature the 27th Annual TEC Awards in the Pacific Ballroom at the Anaheim Hilton featuring Phil Collen, Lisa Loeb, Weird Al Yankovic, Bernie Williams, Jeff "Skunk" Baxter, Billy Sheehan, Will Lee and Bootsy Collins with the Les Paul Award being presented to Steve Vai. Tickets are required for this event and can be purchased at 27thannualtecawards.eventbrite.com. Saturday, Jan. 21 Also on Saturday, over at the Downtown Disney District, will be the finals of NAMM's SchoolJam USA bringing together the best teenage bands in the country to battle for bragging rights and prizes for their band and their school music programs. The event is co-hosted by teen pop sensation Greyson Chance and singer/songwriter Shaun Barrowes. On Saturday evening, attendees are encouraged to discover their inner musician and join the annual Drum Circle hosted by NAMM outside the convention center. And on Sunday, NAMM will host its second annual Uke Circle and encourage people to experience how fun it can be to play an instrument.
Resources: http://www.namm.org/thenammshow/2012
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